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Google Base Help



Google Base Program Policies

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Google is committed to providing policies that benefit our users and Google. To achieve this goal, we maintain high standards for items accepted into the Google Base program. The policies listed below complement our Terms of Service and describe Google's posting policies. Application of our policies will always involve an element of discretion and we reserve the right to reject or approve any item or account at any time. All Google Base users must abide by these policies.


Link and item availability
  • Your URLs must link to a working website. If your site is under construction or down for maintenance, you must pause your items.
  • Your URLs must link directly to webpages that contain information about your items. We do not allow links that redirect through or to domains other than the one specified in your Google Base account settings.
  • Your URLs must not link to pages that contain pop-up windows or pages that prevent a user from using their browser's 'Back' button.
  • We do not allow links to an email address or a file (ex. an image, audio, video, or document file) that requires an additional program or application to open or run.
  • We do not allow links or image links to sites with a robots.txt file that prevents Google from crawling. Learn more about allowing Google to crawl your site.
  • We do not allow links to content or landing pages that require a registration or password to view or require the acceptance of cookies to render.
  • All items posted must be available for purchase if applicable. Do not include items that are out of stock or otherwise not available for purchase.

Language

All items must be in one of our supported languages. Please see our list of currently supported languages for more details.


Duplicate and borrowed content

We do not permit duplicate content in the same account or between multiple accounts. If content is available on multiple sites under the same ownership, one site must be chosen to exclusively submit that content.

Posting is not permitted for content borrowed from other websites. You must own the content you submit, or you exclusively must be submitting on behalf of the content owner.


Item types and category-specific policies

All items should be submitted under their appropriate item type.

Events and activities: All event listings and event tickets should be posted under the "events and activities" item type.

Vehicles: All vehicles should be posted under the "vehicles" item type.

Universal policies

In addition to any category-specific policies, all Google Base items must abide by the following policies:

Adult goods and services: All adult items must be marked as unsuitable for minors. Posting is not permitted for the promotion of prostitution or non-consensual adult material. Learn more about the adult setting in your Google Base account.

Affiliates, cataloged drop-shipping programs, and multi-level marketing: Posting is not permitted for the promotion of affiliate or pay-per-click links, products sold through a commission-based relationship, or sites that sell through cataloged third-party drop-shipping programs. This includes item pages that are made up almost entirely of advertisements, or pages where advertisements obstruct the view of the item. Posting is not permitted for the promotion of multi-level marketing (MLM) business products or for other businesses that recruit members and offer them rewards for recruiting others and/or selling services.

Anti and Violence: Items and associated websites may not promote violence or advocate against a protected group. This standard applies to everyone who wants to post on Google, whether we agree with their viewpoint or not. A protected group is distinguished by their race or ethnic origin, color, national origin, religion, disability, sex, age, veteran status, or sexual orientation/gender identity.

Body parts: Posting is not permitted for the promotion of body parts or human remains.

Bulk marketing tools: The promotion of the following bulk marketing products is not permitted if the stated or implied use of these products is unsolicited spam:
  • Email lists that are not opt-in
  • Bulk email software
  • Bulk messaging
Copyright unlocking devices: Posting is not permitted for the promotion of mod chips or other devices designed to circumvent copyright protection.

Copyrighted or counterfeit goods: All items must respect copyright and trademark law. Posting is not permitted for unauthorized or "bootleg" copies of media, software, or other licensed or protected material. Posting is not permitted for products that are replicas or imitations of designer goods; items without a celebrity endorsement that would normally require such an association, fake autographs, counterfeit stamps, and other potentially unauthorized goods.

Drugs, drug paraphernalia, and drug test circumvention aids: Posting is not permitted for the promotion of illegal drugs and drug accessories, including herbal drugs such as salvia and magic mushrooms. Posting is not permitted for the promotion of products such as drug cleansing shakes and urine test additives.

False representation: You may not post on behalf of Google, or otherwise impersonate a Google employee.

Fireworks and hazardous materials: Posting is not permitted for fireworks and related goods; toxic, explosive, flammable, and radioactive materials and substances. 

Gaming/gambling: Posting is not permitted for online casinos, sports books, bingo, and affiliates with the primary purpose of driving traffic to online gambling sites.

Illegal goods and services: You must post in accordance with the laws of your target country. Posting is not permitted for materials, products, or information promoting illegal goods or enabling illegal acts. You may not disclaim knowledge of, or responsibility for, the authenticity or legality of the items you offer. You must authenticate any items you sell. Submitted items must be legal in the entire target region in order to be accepted. For example, items submitted to Google Base US must be legal in all 50 states. 
  • Posting is not permitted for illegal knives or other illegal weapons. 
  • Posting is not permitted for pornographic materials involving minors.
  • Posting is not permitted for fake IDs, passports, diplomas, and noble titles.
  • Posting is not permitted for manuals, how-to guides, information, or equipment enabling illegal access to software, servers, websites, or other protected property. 
  • Posting is not permitted for products that descramble cable and satellite signals in order to obtain free service.
Miracle cures: Posting is not permitted for the promotion of unsubstantiated cures, remedies or other items marketed as quick health fixes.

Online gaming goods and services: Posting is not permitted for the promotion of currency, items, or related services for online games.

Personal Information: You may not post content that includes contact or personal information about another individual without their permission.

Prescription drugs or pharmacies:  Posting is not permitted for the promotion of prescription drugs without valid PharmacyChecker or the Royal Pharmaceutical Society of Great Britain (RPSGB) approval. Google only accepts items for pharmacies that are based in the US, UK, and Canada.

Wholesale currency: Posting is not permitted for the promotion of discounted currencies or currency exchanges. 


Editorial Guidelines

All your item submissions should follow three principles:
  • Be honest and factual.
  • Describe your message clearly and accurately.
  • Include relevant and complete information about your items with attributes.
In addition, make sure you:
  • Use Standard Spelling and Grammar. Avoid any repeated and unnecessary use of punctuation, capitalization or symbols. Don't use exclamation points in your item titles. The use of symbols, numbers, and letters should adhere to the true meaning of the symbol.
  • Avoid gimmicky repetition. You may not post excessive, repetitive, or irrelevant keywords.
  • Avoid offensive or inappropriate language.

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