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The key to success with Google Base is well-structured, clearly defined data. However you're submitting your content, attribute details will help you structure your content so that users can easily locate your items. The more information you provide, and the more you use attribute details to organize that information, the better we'll be able to match search queries to your items.
For example, an apartment hunter in San Francisco can restrict her search to properties for rent with three or more bedrooms that cost between $1,000 and $3,000 by refining her search by the "listing type," "price," "bedrooms" and "location" attributes, but only if these attributes were included for these items. Without these attributes, users won't find your housing post, because Google Base won't know whether your item has these attributes or not.
In general, the information you include for your items should be rich and relevant to your item, and it should always be honest and factual.
The first step in structuring your content is deciding what Google Base item type best matches your items. Each Google Base item type has required and recommended attributes that you should use to describe your items. You can find detailed information for each of our defined item types here. You can also create custom item types and attributes if your content doesn't fit into any of our predefined categories; however, you should use our defined attributes and item types whenever possible.
While we encourage you to provide the specific details and values that are relevant and descriptive of your individual items, we highly recommend following industry standards for items similar to yours when deciding which attributes and values to include. For additional tips on how to format your attribute data, please see our editorial guidelines.
Finally, the information you submit to Google Base should always adhere to our program policies.