The name of your data feed. 2006-06-11T18:30:02Z The name of the author. Red wool sweater Acme new Comfortable and soft, this sweater will keep you warm on those cold winter nights. 1 http://www.example.com/image1.jpg ABC123 25 Clothing & Accessories > Clothing > Outerwear > Sweaters 3 US MA Ground 5.95 US 024* Ground 7.95 US CA 8.25 y US 926* 8.75 y 0001230001230 0.1 lb Total Recall Acme used Slightly used copy of Total Recall, the sci-fi classic, on DVD. 2 http://www.example.com/image2.jpg XXYYZZ 12 Media > DVDs & Videos > Science Fiction 1 US MA Ground 5.95 US 0 0004560004560 0.2 lb Winnie the Pooh Acme used Exciting new movie featuring Keanu Reeves and directed by Richard Linklater. 3 http://www.example.com/image3.jpg 0142404675 20 Media > Books > Fiction > Literature 1 US 5.95 US 0 0.3 lb 8" plush Care Bear Acme new Small care bear, brand new, absolutely adorable! 4 http://www.example.com/image4.jpg AB001 6.99 Toys & Games > Toys > Dolls & Action Figures > Stuffed Toys 5 US 5.95 US CA 8.25 y 0789012345678 0.4 lb