The name of your data feed. A description of your content. http://www.example.com John Doe 18 Laidback, honest, truthful, fun, loving, optimistic type of guy. PhD Google Inc. Latino 2006-12-20 male 1 http://www.example.com/image1.jpg Long walks on the beach http://www.example.com/item1-info-page.html single Sales heterosexual Single South Asian Male 23 23 year old dude looking for a girl. BS Google, Inc. South Asian 2006-12-21 male 2 http://www.example.com/image2.jpg Single Women http://www.example.com/item2-info-page.html single Sales heterosexual Divorced female 33 Looking for a partner who likes cats. BA Constrco, Inc. Black 2006-12-22 female 3 http://www.example.com/image3.jpg Movies and board games http://www.example.com/item3-info-page.html divorced Construction heterosexual